Privacy Policy
Effective date: June 29, 2026
1. Introduction and Scope
Lovables LTD ("we," "our," or "us"), a company registered in Israel, operates Better Partner at betterpartner.com (the "Service"). This Privacy Policy describes how we collect, use, share, and protect personal information in connection with the Service, and explains the rights available to you.
This Policy applies to:
- the Better Partner web application and any associated mobile applications
- our marketing website and onboarding flow
- email and other communications between you and us
It does not apply to third-party websites or services linked from our Service.
2. Information We Collect
2.1 Information you provide directly
| Category | Examples |
|---|---|
| Account / contact | Email address (required for magic-link authentication) |
| Onboarding responses | Quiz answers about your relationship, communication style (e.g., pursuer/withdrawer assessment), goals, and preferences |
| Relationship reflections | Prompts you commit to, outcomes you record, and vibe check ratings |
| AI Helper inputs | Descriptions of interactions, communication patterns, or situations submitted to the Premium AI Helper feature |
| Feedback | Ratings, written feedback, and support messages |
2.2 Information collected automatically
| Category | Examples |
|---|---|
| Usage data | Pages viewed, features used, sparks viewed and committed, check-back outcomes, streak progress, session timestamps |
| Device and technical data | Browser type, operating system, IP address, approximate location derived from IP |
| Session and log data | Authentication events, error logs, performance telemetry |
| Cookie and tracking data | Session cookies, analytics cookies, payment-provider cookies (see Section 8) |
2.3 Transaction-related information
Subscription status, billing period, price variant, refund history, and payment event records received from Dodo Payments, our Merchant of Record. We do not store full payment card numbers; payment details are held by Dodo Payments under their own privacy notice.
2.4 Inferred data
Based on your usage patterns, we may infer information about your relationship preferences, engagement levels, and communication tendencies. These inferences are used only to personalize the Service.
3. Sensitive Relationship Data
The Service is designed around relationship health and communication. Some information you provide - including descriptions of relationship dynamics, intimacy topics, vibe ratings, and AI Helper inputs - may reveal or suggest information about your personal relationships, mental health, and (in some jurisdictions) may be treated as sensitive personal data.
We treat this information with heightened care:
- We do not use relationship content for advertising or sale to third parties.
- We do not expose relationship content to any user other than the account holder.
- When this content is transmitted to Anthropic for the AI Helper feature, we require Anthropic to process it under strict data-processing commitments (see Section 7).
- Where required by applicable law (including GDPR Article 9), we will seek your explicit consent before processing sensitive categories of personal data beyond what is necessary to deliver the Service.
4. How We Use Your Information
| Purpose | Legal basis (GDPR) |
|---|---|
| Provide, operate, and maintain the Service - including authentication, spark delivery, progress tracking, and check-backs | Contract performance (Art. 6(1)(b)) |
| Personalize prompts, topic sequences, and recommendations | Contract performance + legitimate interest (Art. 6(1)(b), 6(1)(f)) |
| Deliver the Premium AI Helper feature | Contract performance + explicit consent where relationship data constitutes sensitive data under Art. 9 |
| Process subscriptions, billing, and refunds via Dodo Payments | Contract performance (Art. 6(1)(b)) |
| Send transactional communications (magic-link emails, billing receipts, service notices) | Contract performance (Art. 6(1)(b)) |
| Send optional marketing communications | Consent (Art. 6(1)(a)) - with unsubscribe in every message |
| Detect fraud, abuse, and security incidents | Legitimate interest (Art. 6(1)(f)) |
| Analyze usage, troubleshoot issues, and improve the Service | Legitimate interest (Art. 6(1)(f)) |
| Comply with applicable laws and respond to lawful requests | Legal obligation (Art. 6(1)(c)) |
5. CCPA Categories of Personal Information
For California residents, we collect and have collected in the preceding 12 months the following categories of personal information:
| CCPA Category | What we collect | Sold or shared? |
|---|---|---|
| Identifiers | Email address, unique user ID, IP address | No |
| Personal records | Subscription and billing records | No |
| Protected characteristics | Age range, if provided during onboarding | No |
| Commercial information | Subscription tier, price variant, refund history | No |
| Internet/network activity | Pages viewed, features used, session data | No |
| Geolocation | Approximate location derived from IP | No |
| Inferences | Engagement level, relationship topic preferences, communication style (e.g., pursuer/withdrawer) | No |
| Sensitive personal information | Relationship content and dynamics submitted voluntarily | No - used only to provide the Service |
We do not sell personal information and do not share it for cross-context behavioral advertising as defined under the CPRA.
6. Data Sharing and Disclosure
We do not sell your personal information. We may share it with:
Service providers. Companies that help us operate the Service under data-processing agreements, including: hosting infrastructure (Supabase/Postgres), analytics (PostHog), email delivery (Resend), security monitoring, and customer support tooling.
Anthropic. See Section 7 for full disclosure of our AI Helper processing.
Merchant of Record. Dodo Payments, for payment processing, tax, fraud prevention, billing, and refunds.
Analytics. Aggregate and anonymized usage data may be shared with analytics services (PostHog, Google Analytics/GTM) for product improvement and marketing measurement. We do not share identified personal data for targeted advertising.
Legal and regulatory. We may disclose information where required by law, court order, or to protect the rights, safety, or property of the Company, our users, or the public.
Business transfers. In connection with a merger, acquisition, financing, or sale of assets, personal information may be transferred to the successor entity, subject to equivalent privacy protections. Sensitive relationship content will not be transferred without explicit user consent or re-consent.
We do not share, sell, or license your personal information or relationship content with universities, academic researchers, or other research institutions, whether anonymized or otherwise.
7. Third-Party AI Processing (AI Helper)
What is transmitted - When you submit a request to the AI Helper, the text you provide - which may include descriptions of your relationship dynamics, recent interactions, and communication patterns - is transmitted to Anthropic.
Provider - Anthropic.
Processing terms - Under Anthropic's commercial terms and Data Processing Addendum:
- Anthropic does not use content submitted through its commercial API to train its AI models.
- Anthropic may retain content for a limited period for trust, safety, and abuse-monitoring purposes, in accordance with its policies.
- Anthropic processes your content as a data processor under a Data Processing Addendum.
Saved content - The AI Helper dialogue or conversation itself is not retained. Only the final rewritten Spark is saved, and only if you commit to it. Once saved, it becomes part of your regular Spark history and is visible to you inside the app, in the same way as other Sparks (see Section 10, Data Retention).
We do not store your AI Helper inputs or the generated dialogue in your account; only the final rewritten Spark you choose to commit is saved. Uncommitted inputs and outputs are not retained by us after the request is processed.
Cached responses - To improve performance, the Service may separately store AI-generated responses in an anonymized cache keyed by a pattern hash (not raw text and not linked to your user account) for up to 30 days. This technical cache is distinct from your saved, user-visible Spark history.
Opt-out - If you do not wish your relationship content to be processed by Anthropic, do not use the AI Helper feature. The rest of the Service is available without using the AI Helper.
8. Cookies and Tracking Technologies
| Type | Purpose | Consent required? |
|---|---|---|
| Essential | Magic-link authentication, session state, service settings | No |
| Payment | Checkout flow, fraud detection (Dodo Payments) | No (necessary for contract) |
| Analytics | Usage patterns, feature adoption (PostHog, Google Analytics) | Yes - non-essential |
| Marketing | Conversion measurement (Google Ads, Meta Pixel, if active) | Yes - non-essential |
Where required by applicable law, we will request your consent before setting non-essential cookies.
9. International Data Transfers
Your personal information may be processed in countries other than your own, including the United States and Israel. When we transfer data from the European Economic Area or United Kingdom to a country that has not been deemed adequate under applicable law, we apply appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.
A list of the countries and safeguards applicable to our key service providers is available on request at privacy@betterpartner.com.
10. Data Retention
| Data category | Indicative retention period |
|---|---|
| Account and authentication data | Duration of account + 30 days after deletion request |
| Onboarding responses | Duration of account |
| Spark history and activity | Duration of account |
| AI Helper-generated Sparks (committed only) | Duration of account |
| AI Helper cache (anonymized pattern hash) | 30 days rolling |
| Subscription and payment records | 7 years (tax and legal compliance) |
| Audit log | 7 years |
| Anonymous analytics | Up to 26 months from collection |
| Pre-auth onboarding temp data | 7 days |
| Support communications | 3 years |
11. Data Security
We implement technical and organizational measures appropriate to the risk, including: encryption in transit (TLS) and at rest; Row-Level Security on all database tables; access controls and principle of least privilege; logging and monitoring of access to sensitive data; and regular security review.
No internet transmission is completely secure. We cannot guarantee absolute security. In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and, where required, applicable regulators, in accordance with applicable law.
12. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal information. To exercise any right, contact privacy@betterpartner.com. We will respond within the timeframe required by applicable law (typically 30 days for GDPR; 45 days for CCPA).
12.1 EEA and United Kingdom (GDPR / UK GDPR)
You have the right to: access a copy of your personal data; correct inaccurate data; erasure (right to be forgotten); data portability; restrict processing in certain circumstances; object to processing based on legitimate interest or for direct marketing; withdraw consent at any time where processing is consent-based; and lodge a complaint with your local supervisory authority.
12.2 California (CCPA/CPRA)
California residents have the right to: know what personal information we collect, use, share, or sell; access a copy; delete personal information; correct inaccurate personal information; opt out of sale or sharing (we do not sell or share); limit use of sensitive personal information; non-discrimination; and appeal a denial of rights request.
12.3 Other US states
We honor equivalent privacy rights for residents of Colorado, Connecticut, Virginia, Utah, Texas, and other states with comprehensive consumer privacy laws as those laws take effect.
13. Children's Privacy
The Service is not directed to children under 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, contact privacy@betterpartner.com immediately and we will delete it promptly.
14. Third-Party Links
The Service may link to third-party websites (such as crisis-resource hotlines or therapist directories). We are not responsible for the privacy practices of third-party sites.
15. Changes to This Policy
We may update this Policy periodically. For material changes, we will update the 'Last updated' date and provide notice through the Service or by email at least 14 days before the change takes effect. Your continued use of the Service after the effective date of an updated Policy constitutes acceptance.
16. Contact and Data Subject Requests
Lovables LTD, operating as Better Partner
Privacy inquiries: privacy@betterpartner.com
General support: support@betterpartner.com
This Privacy Policy applies to all personal information processed by Better Partner. By using the Service, you acknowledge you have read this Policy.